Latest Posts

Why is a good digital marketing plan necessary to help the business grow?


A good digital marketing plan is very important to grow your business, especially in this day and age when digital is the way to go. Digital marketing is very important because of the presence of social media, which has emerged as the greatest and the most popular way to connect with a large number of people from all of walks of life. A good digital marketing agency can help you to showcase your capabilities to people, help them understand what your offerings are and what you specialize in.

Digital marketing is necessary because now enterprises are changing their brick and mortar set up to online websites, these are the new shops with new and evolved strategies to help touch base with customers. These are the shops of today, when people have no time to go to a shop. They shop on their phones and laptops from anywhere in the world. In order to keep up with this trend enterprises need to have a very clear and distinctive digital marketing strategy.

Let us take a look at the various reasons for adopting a good digital marketing strategy to help your business grow.

Digital marketing is cheaper and cost effective than traditional marketing practices

When you have a small business and you aim to reach the maximum number of people, your only resource is digital marketing. A good digital marketing strategy can help you connect with a lot of people around the world and achieve the desired results in terms of client conversion ratio. But the strategy that you need to adopt should fit all the necessary elements of digital marketing. You will spend a lot less than you would have to if you chose traditional marketing techniques.

Digital marketing helps to generate better revenues

Through digital marketing you will be able to reach so many people at the same time. You can showcase your offerings to them through videos, innovative campaigns and blog posts. They can completely understand your offerings through these posts and videos all at the click of a button. For a customer this can be very alluring because they can do all this at their own time and pace. This kind of a marketing strategy can yield better revenue as the customer has the ease of time and gets all kinds of information to understand the product better.

Digital marketing can help you interact with your audience better

Through social media platforms your interaction with your target audience is enhanced and augmented. Google plus helps you chat with them on a one to one level and through facebook you can show them the various products and services. They can also search about you online and go through various customer reviews. On youtube they can go through current and previous videos to understand your history and evolution. Thus your interaction with your target audience will greatly improve if you are online and visible to your target audience.

Digital marketing can help you build a reputation of your brand

Through digital marketing techniques and strategies you can build a great reputation of your brand and this can go a long way in helping you interact with your audience better. In order to prove yourself worthy of the customer’s time and money you need to be able to build a reputation online. This can be done by adopting a good digital marketing strategy and getting great customer reviews. Customers of search marketing agency make their mind up very easily if they come across good or bad reviews about a particular product or service.

Tips on how to market on Facebook

When using a specific medium for marketing you need to understand how it works and what are its strengths and weaknesses. Facebook is used for marketing purpose but before you initiate anything, you must research and plan your Facebook marketing Singapore strategy . The way you market on radio or in a magazine does not work for Facebook.

Define your strategy – You must have clearly listed goals and a strategy before you begin your marketing using print media or digital media. Having a strategy will effectively help you work towards the goal using Facebook and finally achieve it.

Voice for your business – You need to have someone respond to queries from your customers. This person should be able to connect with the customers in a personal way and not chat or respond in a professional manner using your jargons. Facebook is a social site so keep that in mind and have someone socializes your company’s page with your customer.

Regular posts – The best use of social media can be attained only if you post regularly on your page. Remember that visual memory retention is the strongest. Analysis shows that around 50% Facebook users login and check their account at least one time a day. So it is necessary that updates on your page show up for them. It is also important to time your posts. For maximum hits, try and post the updates before and after regular working hours of the region. This will ensure that the post is checked by the maximum number of users and the impact is also positive.

Respond to comments – Plan and put efforts so that your users can respond to the posts and provide the comments about your products and business. Introduce topics which are interesting and attract notes from the masses. Additionally, be proactive and respond to the posts as soon as possible, preferably within 24 hours. Lack of responses or delay in reverting back can make your customers feel less important and can leave them un-engaged.

Learn about your customers – Use Facebook Insights to get more information about your customers. Knowing this can help you to customize your posts for your customers thereby ensuring that their interests and needs are met.

While these are few tips that can help your business, the best way is to test and explore to see which one of them does work out for you.

How To Hire The Best Digital Marketing Agency

Digital marketing is increasingly getting popular across businesses. In the current scenario of stiff competition, an edge in business performance can be accessed with the right use of appropriate business marketing tools. A Sloan school study found that businesses with strong digital presence tend to outperform their competitors. It also makes sense to hire a company or a digital marketing agency in Singapore as keeping staff on payroll can be expensive.

Questions to ask

When you decide to hire the best digital marketing agency, there are few questions that you need to ask of them – their USP, value proposition and what distinguishes them from the rest, their years in business, the clients they have and how many, their services and focus area, weekly or monthly status calls, clients reference, case studies and the guarantees they give.

Having interviewed them, you need to ensure that the agency gives more priority to your bottom line than their billing. The agency that is ready to lower their retainer fees along with the additional profit sharing could be an ideal proposition. However, your risks are minimized best when you partners with a pay for performance agency.

The company you hire may be best in every other way but the question to ask is whether it specializes in your area, whether B2B or B2C. You need to ask them their current client roaster and the success stories of the client and also see that their successful clients operate in the same area as you. There are companies that do well with startups and small businesses and there are others that focuses on assisting enterprise technology businesses. Both the agencies may be best in their jobs but one of them may not be the best for you.

Get the facts right

Often times agencies over promise expertise and experience and yet the end result could be frustrating for you with inexperienced junior staff. Do not hesitate to ask the agency about the individuals who would be responsible for different aspects of your marketing campaigns. Your effort should be to get the most experienced staff members to look after your account so that you derive the best value out of the deal.

Other than expertise and experience the best performing agencies use the most efficient and the latest tools and software to derive the best and optimal results. When looking for agencies, it is also critical to gather information on their operation and the tools they use. Those still using the outdated applications and programs must be avoided.

In a market like Singapore, the competition is tough and therefore you need to hire the best digital marketing agency in Singapore . It is better to give some time looking for the agency that can best meet your needs than repenting later once you have already signed the dotted line with the contractor.