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Tips on how to market on Facebook

When using a specific medium for marketing you need to understand how it works and what are its strengths and weaknesses. Facebook is used for marketing purpose but before you initiate anything, you must research and plan your Facebook marketing Singapore strategy . The way you market on radio or in a magazine does not work for Facebook.

Define your strategy – You must have clearly listed goals and a strategy before you begin your marketing using print media or digital media. Having a strategy will effectively help you work towards the goal using Facebook and finally achieve it.

Voice for your business – You need to have someone respond to queries from your customers. This person should be able to connect with the customers in a personal way and not chat or respond in a professional manner using your jargons. Facebook is a social site so keep that in mind and have someone socializes your company’s page with your customer.

Regular posts – The best use of social media can be attained only if you post regularly on your page. Remember that visual memory retention is the strongest. Analysis shows that around 50% Facebook users login and check their account at least one time a day. So it is necessary that updates on your page show up for them. It is also important to time your posts. For maximum hits, try and post the updates before and after regular working hours of the region. This will ensure that the post is checked by the maximum number of users and the impact is also positive.

Respond to comments – Plan and put efforts so that your users can respond to the posts and provide the comments about your products and business. Introduce topics which are interesting and attract notes from the masses. Additionally, be proactive and respond to the posts as soon as possible, preferably within 24 hours. Lack of responses or delay in reverting back can make your customers feel less important and can leave them un-engaged.

Learn about your customers – Use Facebook Insights to get more information about your customers. Knowing this can help you to customize your posts for your customers thereby ensuring that their interests and needs are met.

While these are few tips that can help your business, the best way is to test and explore to see which one of them does work out for you.

How To Hire The Best Digital Marketing Agency

Digital marketing is increasingly getting popular across businesses. In the current scenario of stiff competition, an edge in business performance can be accessed with the right use of appropriate business marketing tools. A Sloan school study found that businesses with strong digital presence tend to outperform their competitors. It also makes sense to hire a company or a digital marketing agency in Singapore as keeping staff on payroll can be expensive.

Questions to ask

When you decide to hire the best digital marketing agency, there are few questions that you need to ask of them – their USP, value proposition and what distinguishes them from the rest, their years in business, the clients they have and how many, their services and focus area, weekly or monthly status calls, clients reference, case studies and the guarantees they give.

Having interviewed them, you need to ensure that the agency gives more priority to your bottom line than their billing. The agency that is ready to lower their retainer fees along with the additional profit sharing could be an ideal proposition. However, your risks are minimized best when you partners with a pay for performance agency.

The company you hire may be best in every other way but the question to ask is whether it specializes in your area, whether B2B or B2C. You need to ask them their current client roaster and the success stories of the client and also see that their successful clients operate in the same area as you. There are companies that do well with startups and small businesses and there are others that focuses on assisting enterprise technology businesses. Both the agencies may be best in their jobs but one of them may not be the best for you.

Get the facts right

Often times agencies over promise expertise and experience and yet the end result could be frustrating for you with inexperienced junior staff. Do not hesitate to ask the agency about the individuals who would be responsible for different aspects of your marketing campaigns. Your effort should be to get the most experienced staff members to look after your account so that you derive the best value out of the deal.

Other than expertise and experience the best performing agencies use the most efficient and the latest tools and software to derive the best and optimal results. When looking for agencies, it is also critical to gather information on their operation and the tools they use. Those still using the outdated applications and programs must be avoided.

In a market like Singapore, the competition is tough and therefore you need to hire the best digital marketing agency in Singapore . It is better to give some time looking for the agency that can best meet your needs than repenting later once you have already signed the dotted line with the contractor.