Digital marketing is increasingly getting popular across businesses. In the current scenario of stiff competition, an edge in business performance can be accessed with the right use of appropriate business marketing tools. A Sloan school study found that businesses with strong digital presence tend to outperform their competitors. It also makes sense to hire a company or a digital marketing agency in Singapore as keeping staff on payroll can be expensive.
Questions to ask
When you decide to hire the best digital marketing agency, there are few questions that you need to ask of them – their USP, value proposition and what distinguishes them from the rest, their years in business, the clients they have and how many, their services and focus area, weekly or monthly status calls, clients reference, case studies and the guarantees they give.
Having interviewed them, you need to ensure that the agency gives more priority to your bottom line than their billing. The agency that is ready to lower their retainer fees along with the additional profit sharing could be an ideal proposition. However, your risks are minimized best when you partners with a pay for performance agency.
The company you hire may be best in every other way but the question to ask is whether it specializes in your area, whether B2B or B2C. You need to ask them their current client roaster and the success stories of the client and also see that their successful clients operate in the same area as you. There are companies that do well with startups and small businesses and there are others that focuses on assisting enterprise technology businesses. Both the agencies may be best in their jobs but one of them may not be the best for you.
Get the facts right
Often times agencies over promise expertise and experience and yet the end result could be frustrating for you with inexperienced junior staff. Do not hesitate to ask the agency about the individuals who would be responsible for different aspects of your marketing campaigns. Your effort should be to get the most experienced staff members to look after your account so that you derive the best value out of the deal.
Other than expertise and experience the best performing agencies use the most efficient and the latest tools and software to derive the best and optimal results. When looking for agencies, it is also critical to gather information on their operation and the tools they use. Those still using the outdated applications and programs must be avoided.
In a market like Singapore, the competition is tough and therefore you need to hire the best digital marketing agency in Singapore . It is better to give some time looking for the agency that can best meet your needs than repenting later once you have already signed the dotted line with the contractor.